It has been an amazing 3-year journey with Shef!

It has been an amazing 3-year journey with Shef!

From menu development to uploading, Shef guidelines, food and safety certification, pricing, social media ads, my Shef Social for email marketing, Shef features, video ad development, growing my Instagram, TikTOK and Social Media with my Facebook Fan page, Ramadan changes to the menu, and another upcoming Ramadan in February 2025, just months away, I had thought I had seen it all in business, with an MBA and my own ad business early on. But no, having a food business is its own experience. And I am truly grateful and blessed this year as the time comes to an end in 2024, for all that I have learned. 

And I have learned to adapt to changes to keep business growing and profitable because the same menu one month does not sell months later. Change is necessary. Customers that are regulars become not so regular. And there is constant change with the internet in how to keep earning $$$. So, a heartfelt thank you to you all as I prepare for another year ending and beginning with Shef. Here is to go into year 4 strong! Alhamdulillah. Thanks be to God in all that I do that He blesses me with! 

Shef Mariam 

Rhia's Halal Mediterranean